But, do keep in mind your timeline and just how feasible it is to create each idea — itâs always better to have less, but truly strong and engaging content, than more, poorly-executed content. Summer Fridays had a similar strategy with their launch video, which they posted to both their regular Instagram feed and resized it for Instagram Stories too. By creating some pre-launch buzz and awareness about the app will only add value to your app by offering a solution to usersâ queries, you can create a strong pool of potential downloads. Here’s what their Instagram feed looked like when launching: And here’s what their Instagram Stories announcement looked like: Not sure where to start? Make sure that your decor is Instagrammable, and that you choose a venue that has great natural light. If so, keep reading as I explore nine ways we used social media to help launch a new project. Taylor Loren is a social strategist obsessed with Instagram & TikTok (you can watch her free courses on Skillshare here!). Download Ripl: Video & Social Posts and enjoy it on your iPhone, iPad, and iPod touch. Before you launch your app on social media, you must create social media accounts. If you prefer to keep your launch a secret until the big day, you can still use the countdown sticker! Or Access Exclusive Templates & Video Tutorials To Create Messages Your Audience & Algorithms Will Love. How does the Instagram algorithm actually work? For a digital product, most of the content creation will probably come in the form of graphic images or videos, or if youâre selling a service then you may do a photo shoot of yourself instead. Social media is a useful platform for hosting competitions, and can be used in tandem with giveaways. You can use labels to tag all of your campaign assets and keep them organized, so theyâre just a click of a button away when you need them. Staying on top of Twitter, Facebook, Instagram, and your other social media accounts isn't easy. Social media marketing for mobile apps can be a fantastic way to build your following, engage users and direct people towards your app. You can schedule your photos and videos to Instagram, Twitter, Facebook, and Pinterest with Later, and view all of your social posts on a content calendar together to have a comprehensive view of everything thatâs going out. At Later, we tracked brand awareness KPIs like engagement rate and impressions, along with tracking signups and upgrades from social media. Plus, this could use a lot of budget for your campaign, so you want to make sure youâre really committed to the idea and that it will add to your overall campaign efforts. Donât be afraid to share updates about your app as well. All of this knowledge can then be put into your next product launch campaign! – should all have a slightly different strategy and approach, because of how your audience responds, and how the platform functions is different on each. Ideally, you want to publish your post to the social media, whenever there is new content posted on your site. See you on the Top Charts! Save time and get more views on stories by planning, optimizing, and scheduling #InstagramStories right from your desktop! Make sure you have your moodboard, style guide and design assets like logo and slogan nailed down and shared with your designers and contractors at this point. This includes updating and responding to others regularly. Why Social Media for a Launch? The course acted as a free lead magnet for us to attract new customers, while also allowing us to indirectly promote our scheduling feature with a free course that was full of fun and helpful content to share. 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